At Rollbar, our mission is to help developers build software quickly and painlessly. We are a ~90-person team based in San Francisco, Barcelona, and Budapest. Over 100,000 developers use our product to innovate faster and decrease time to market while maintaining best-in-class customer experience. Rollbar is used by some of the best engineering teams in the world, including Twilio, Salesforce, Zendesk, and Twitch.
As a high-energy account-based marketing specialist, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals. You will be responsible for aligning yourself with the sales organization and helping them to target their most important accounts in a productive and effective way. What will make you successful is also to have a strong traditional background in sales or demand generation including planning, message development, execution and ROI tracking. This role is best suited for a matrix driven high-achiever with proven ability to develop B2B marketing programs both on the strategic and tactical level.
You will:Work closely with Demand Gen, Growth, content marketing team and sales leadership, sales directors and business developmentLeverage multiple demand channels, including digital, paid social, field, and email marketing to drive pipelineLearn to understand the content available and guide sales representatives on how to engage with their top accountsCreate targeted display ads and paid social one to one campaignsCreate contact discovery programs, email CTA campaigns, and direct mail programsCreate custom content experiences from landing pages, banners and content with the help of sales representativesThink outside what has been done to what we could do to optimize campaigns
You have:2+ years of prior marketing experience at a SaaS companyExperience marketing to developersExperience with online and offline marketing programs with knowledge of current trends, media and toolsExperience using Salesforce.com and marketing automation tools (preferably Hubspot) to capture, track, and report on leadsCreative spark as expressed in ideas for messaging, creative design, etc.Maniacal attention to detail, strong project management and time management skillsExperience in evolving marketing programs based on performance data, ground level feedback from sales and understanding of the businessCreative, innovative, resourceful and get-it-done results orientationAbility to work successfully in an ever-changing environment with competing priorities
Benefits and perks:Competitive salary and stock optionsMedical, dental and vision insuranceParental leave: 12 weeksGenerous hardware, software, and home office set up allowanceCasual work environmentInclusive team-oriented cultureHave fun and make an impact
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