Customer Marketing Manager

San Francisco, California Marketing


Contentful provides content infrastructure for digital teams to power websites, apps, and devices. Unlike a CMS, Contentful was built to integrate with the modern software stack. It offers a central hub for structured content, powerful management and delivery APIs, and a customizable web app that enables developers and content creators to ship their products faster. Companies including Spotify, Red Bull, WeWork, Lyft, and Urban Outfitters rely on Contentful to manage content as part of their modern web stack.

Contentful is growing rapidly, backed by $80 million in funding from VC firms including Benchmark and General Catalyst, and strategic investors including Sapphire Ventures (SAP) and Salesforce Ventures.

We’re a fun team of more than 200 people from 44 nations, with offices in Berlin and San Francisco. Join us!



As the Customer Marketing Manager, North America for Contentful, you will have the challenge and opportunity to strategize, build and deliver a winning customer marketing program that builds on the successes of our customers to enhance our brand and competitiveness in the market, as well as the brands of our customers.

The successful candidate will help us tailor our strategy for the North American market, as well as develop processes, and activities that provide a program that drives value to both our customers, and  to our business. Outcomes for us include a reliable, high-value supply of reference-able customer stories, testimonials, speakers and narratives, for use in marketing, PR, and sales enablement. Partnering with marketing communications, customer success, sales and field marketing, they will work to transform valuable customer milestones and points of view into strong narratives and relationships, ultimately driving retention, advocacy, and growth.


  • Support and lead Contentful’s customer marketing strategy for North America cross-functionally throughout the business. 
  • Conceptualize and evangelize the creation of a scalable customer marketing program by packaging and aligning key resources across our customers success, sales and product organization.
  • Create and manage a proactive pipeline of customer reference points and opportunities to leverage them: case studies, webinars, speaking events, sales presentations, analyst briefings and more
  • Oversee the tactical and editorial process of customer content creation, and ensure alignment of those case studies to Contentful’s value propositions.
  • Oversee the implementation of, and manage technology and systems to support the customer marketing program, including a customer reference library.
  • Support with the delivery of a customer advocacy / reference / awards program.
  • Look for opportunities to empower sales, marketing and product teams with customer stories that help make an impact in everything Contentful does.


  • You will have a generous dedicated budget to make sure you can deliver on engaging customers stories. 
  • Join an innovative, fast-growing tech company as we help drive the evolution of digital experiences to become ever-more ubiquitous and interactive
  • Shape the future of Contentful: help us establish, scale, and improve our team's processes
  • Travel to Berlin, Germany, both for onboarding and for other visits 
  • Work in our beautiful downtown space, close to Embarcadero Station, complete with a fully stocked kitchen
  • Full suite of healthcare benefits
  • Commuter benefits to help you get to and from work
  • An open time off policy that gives you time to recharge
  • A generous education budget to support your continued professional development, and extra days off to be spent on learning and development
  • Plus, Contentful socks, oh yeah!

“Variety is the spice of life” — and a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer: all qualified applicants are considered for positions regardless of race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual orientation, veteran status or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We look forward to your application!


Beyond headless CMS, Contentful is the essential API-first content management infrastructure to create, manage and distribute content to any platform or device

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