Demand Generation Manager

Remote Marketing

Hi there! We’re looking for an exceptional Demand Generation Manager with deep expertise helping our SMB users find Zapier and self-serve into a multi-user plan.

This role will have an enormous impact on our strategy and how we model Zapier for our SMB customers. As the first demand gen hire, you will help our business customers be successful in self-serving into the product and optimize the funnel for a small sales support team. You’ll work closely with global marketing teams, our SMB initiative team, external agencies and product managers on the execution of efforts. 

You’ll report to the Sr. Manager, Marketing Programs and work together to open a new function, open new lead gen channels, create content, build roadmaps, prioritization and vision guides. Your goal will be to drive long-term, scaleable success of Zapier by defining our approach to growing multi-user business accounts.


We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

  • You have 6+ yrs of driving lead gen across several different B2B channels and tactics
  • You have deep experience working with SMBs and know their terminology and needs
  • You’re fluent in funnel management and can move SMB leads down a self-serve funnel with limited sales support
  • You know how to optimize lead quality based on feedback loops with sales and ops
  • You’re experienced in nurturing leads once they’ve entered our database
  • You’re innovative and expansive by nature and have opened several different new lead gen channels that have proven successful
  • You can negotiate with the best of them and have proved this time and again
  • You can create a strategic vision and communicate it in a way that motivates stakeholders and builds buy in
  • You’re data driven and know how to measure impact and pivot as necessary
  • You’re a problem solver at heart and know how to move things forward with limited resourcing or roadblocks
  • You’re committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross functional teams with your passion and vision.

 What you’ll do

  • Create a strategic vision and roadmap to bring in SMB users to our business plans and get buy in from senior management
  • Open new lead gen channels, including negotiating rates, project managing content, design and partner needs, and build evaluation frameworks
  • Building out lead scoring and nurtures with Marketing Ops
  • Build dashboards that clearly communicate performance
  • Build collaboration across teams and bring others into your vision
  • Communicate learnings and find ways to scale wins.

About Zapier

Zapier helps people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.


The Whole Package

Location: Remote, North America 

Our distributed environment lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.


  • Competitive salary (we don't use remote as an excuse to pay less)
  • Great healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • Profit-sharing
  • 14 weeks paid leave for new parents of biological or adopted children
  • Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
  • Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.
  • Travel of 5% - 10% for company retreats which rotate to various cities throughout North America. We will resume retreats when it’s safe to travel again. Retreats typically take place twice a year as a company, once a year as a team. All expenses paid (flights, meals, transportation, etc.).
  • Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to UK, Canada, and US-based employees.

How to Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please make sure to answer each question.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Optional: Share anonymously some demographic information about yourself to help us better track trends related to the backgrounds of candidates interested in working at Zapier in order for us to build a team that represents the users at Zapier and the broader world population.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.


Zapier makes you happier by automating away the tedious, time-consuming tasks that eat up productivity. With Zapier, you can connect over 1400 different apps.

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