Director, Product Marketing

San Francisco Sales & Marketing
At Rollbar, our mission is to help developers build software quickly and painlessly. We are a ~60-person team based in San Francisco, Barcelona, and Budapest. Over 100,000 developers use our product to innovate faster and decrease time to market while maintaining best-in-class customer experience. Rollbar is used by some of the best engineering teams in the world, including Twilio, Salesforce, Zendesk, and Twitch.

We are looking for an experienced Product Marketing Director to partner with our Marketing, Product and Sales teams to lead cross-functional development of corporate positioning, proof of value and messaging as well as strategic product initiatives from design to delivery/launch and through the life of the product.

You will:

  • Partner with VP of Marketing to create corporate positioning, POV, and overall campaign messaging assets
  • Create and maintain buyer personas across enterprise, mid-market sectors
  • Develop and create market sizing and segmentation and work with demand generation and growth marketing teams to incorporate in marketing campaigns
  • Become the expert on our customers, industry trends and players in the market through detailed analysis of competitors, use case scenarios, and customer problems
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Work with customer-facing marketing and sales teams to develop compelling content and enablement tools to accelerate the buyers journey, including landing pages, blog posts, brochures, case studies, other special content and videos
  • Enable sales teams to effectively use marketing materials including demos and pitch decks
  • Develop and execute website enhancement projects to support marketing campaigns and programs
  • Develop and conduct extensive market research surveys and in-depth customer interviews
  • You have:

  • Experienced in marketing with 6+ years working experience.
  • Ability to think strategically and have long term vision for building on the foundation for the product marketing discipline
  • Action oriented and driven by results
  • Obsessive about understanding customers and their challenges
  • Able to prioritize and adapt. You possess the ability to work on multiple projects while focusing the right level of effort on each
  • Passionate about understanding and explaining your products, especially through the written word
  • Very strong with written communication (writing samples required)
  • Skilled at editing. Ability to make original source clear and concise
  • A performance marketer skilled in using data-driven metrics to develop, tune, and optimize marketing performance
  • A happy extrovert who loves to teach and inspire
  • Bonus points:

  • Experience as a software developer or marketing to developers
  • Experience working in high growth startup environment
  • Benefits and perks:

  • Rapid career growth opportunities
  • Competitive salary and stock options
  • Medical, dental and vision insurance
  • Parental leave - 12 weeks
  • Generous hardware and software allowance
  • Casual work environment
  • Inclusive team-oriented culture
  • Have fun while making an impact

  • Rollbar

    rollbar.com

    Rollbar provides real-time error tracking & debugging tools for developers. JavaScript, PHP, Ruby, Python, Node.js, Android, iOS & more languages supported.


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