Group Solutions Product Marketing Manager, Financial Services (Remote Eligible)

San Francisco Product Marketing-530

Position Description: Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations now requires a more dedicated role targeting specific high value industry verticals. 

This role is our first foray into industry verticals, and we are looking for an expert in the Financial Services / Banking industry to build this industry go-to-market playbook, and then lead a team that will take that playbook into additional verticals. 

Our ideal candidate would be an experienced product marketer with an in-depth knowledge of the security, IT, and digital transformation challenges of large Financial Services organizations. Industry expertise is a must in order to present credible thought leadership and messaging to this market. 

This role would also build a customer advisory board of FSI business decision makers to keep a pulse on the industry-specific challenges and product needs. 

This is a highly cross-functional role, working alongside our product, marketing, and sales teams.

Job Duties & Responsibilities:

  • Build the go-to-market playbook for Financial Services and Banking industries. 
  • Create industry-specific messaging and assets to articulate how Okta solutions address FSI business challenges.
  • Create a structure to get on-going feedback and requirements from representative FSI customers, and relay that intel back to our product, integrations, and marketing teams.
  • Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel.
  • Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle.
  • Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers. 
  • Be the public face of FSI thought leadership at virtual events and demand gen activities such as webinars.

Minimum Knowledge, Skills, and Abilities: 


  • 5-7+ years of product marketing, solutions marketing, or experience with IT products in the Financial Services industry.
  • Proven track record of marketing or selling to business decision makers within large organizations. 
  • Strong written and verbal communication as well as presentation skills.
  • Ability to drive complex, cross-functional projects without a proven playbook.
  • Demonstrated leadership to build out the Industry Verticals team.

Okta is an Equal Opportunity Employer



Okta, Inc. is a publicly traded identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into modern applica...

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