Inbound Marketing Specialist

Greece Marketing

Workable makes software to help companies find and hire great people. We get recruiting and its role in building healthy workplaces — which is why we’re proud more than 20,000 teams around the world use Workable to do exactly that. And while we take recruiting seriously, we don’t take ourselves too seriously. At Workable, you’ll find smart people who have fun, learn and innovate, and help others do the same. We brainstorm, we laugh, and, occasionally, we party (there’s a lot to celebrate), but we also appreciate people’s need for quiet time and focused work. We respect everyone, we hire the best, and make sure every experience is special.We’re growing fast, in both headcount and revenue, and we’re looking for a smart, driven inbound marketer who has a talent for promoting online content.

You will work closely with our content, marketing and design teams in Boston and Athens, Greece.

As an Inbound Marketing Specialist you will need to:

  • Work on campaigns to increase organic search, social, referral and email traffic and drive leads via Workable content
  • Optimize, promote, share and distribute online content daily to drive traffic and conversions
  • Manage our social media accounts and optimize social media promotion to build, engage and convert a digital audience into leads, customers, and promoters of our company
  • Align content plans with product roadmap, including updating content and calls to action as products evolve
  • Analyze Google Analytics traffic results and internal conversion reports, and make content recommendations based on results
  • Develop new strategies for improving conversion of content including adding calls to action to new articles
  • Find new and impactful distribution channels
  • Support keyword research plans, competitive analysis and content plans on topics that will drive conversions
  • Oversee Link building and outreach efforts to support content promotion and authority building
  • Be ready to take on additional responsibilities as the organization scales

Requirements

  • At least 3 years' experience in a marketing role
  • Excellent written and verbal communication skills
  • Be analytically inclined with a knack for understanding what data means and how to apply it for problem solving
  • A clear understanding of search engine optimization (SEO) concepts and practices, ranking factors and algorithm changes
  • Command of best practices and trends in social media
  • Be creative – love supporting content ideas from conception to publishing and promotion
  • Self-motivation, self-awareness, self-discipline, self-improvement, good judgment, positive energy, willingness to help others
  • The ability to work on multiple projects, meet deadlines and produce a high-quality deliverable;
  • The ability to adapt and create proactive change

Benefits

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant and intellectually challenging workplace, we are offering:

  • An attractive salary and a bonus plan
  • Health insurance plan including dependents
  • Mobile telephony and data plan
  • Apple gear, and access to the best productivity tools
  • Flexible working hours and remote work
  • Extensive paternity leave
  • Fully catered office, including free breakfast, lunch, snacks and beverages all day

Workable is most decidedly an equal opportunity employer. We want applicants of diverse background and hire without regard to color, gender, religion, national origin, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.


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