Marketing Automation SA

Anywhere Delivery

Company Overview:

Do you want to be part of a fast-paced environment, supporting the growth of cutting edge technology in cloud computing?

Silverline employees are passionate about what they do. We’re a diverse group of cloud technology professionals with the same goal: to make our clients’ lives easier through technology and we have a good time while we’re at it! Silverline is a Salesforce Platinum Cloud Alliance Partner focused on delivering robust business solutions leveraging cloud-computing platforms. Silverline was listed #1 among small and medium size companies in the annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2018. Come be a part of our team!


Primary responsibilities include:

 Consulting and Business Acumen

  • Proactively apply business acumen, technical, and declarative skills to quickly assess, diagnose, and design solutions to address marketing business needs and articulate value to client stakeholders
  • Engage customer stakeholders to understand desired business outcomes, define success criteria, and maximize utilization of the platform
  • Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
  • Develop and nurture trusted adviser relationships with clients
  • Provide sound consulting guidance related to best practices, adoption, platform development, leveraging additional ecosystem functionality and Salesforce Marketing Cloud / Pardot releases to streamline digital marketing processes
  • Serve as a lead Marketing Automation Solution Architect across multiple projects and/or Client Services engagements

 Marketing Automation - Responsibilities

  • Serve as a point of contact to the client’s Product Owner for marketing automation and/or client marketing team.
  • Provide support for existing Marketing Cloud solution implementations in client’s account, including troubleshooting / break fix activity
  • Proactively look for ways for clients to maximise the platform to evolve the client’s digital marketing strategy by utilizing all available product features and functionality
  • Lead journey mapping workshops to allow clients to enhance their customers’ digital experience through multi-channel journeys
  • Configure/build/test journeys or automations based on proposed designs
  • Proactively look for ways to maximise client’s operational efficiencies by strategically leveraging Automation Studio for use cases like data imports, data extracts, recurring audience generation, marketing sends, etc.
  • Provide audience segmentation support including filtered data extensions as well as SQL query activities.
  • Develop client-based training material and deliver end-user training on Marketing Cloud / Pardot products and features as needed
  • Provide API consultation as needed
  • Configure/maintain Sales/Service cloud integration to allow required customer data to flow into Marketing Cloud.
  • Deliver solution guidance on all MC studios including Email Studio, Mobile Connect, Ad Studio, Social Studio
  • Perform general Marketing Cloud administrative functions such a creating users, modify roles / permissions, execute standard reports, setup tracking data extracts.

Project Management

  • As a key contributor on a project team, guide customers through the implementation of Marketing Automation solutions using Silverline’s agile methodology
  • Iterate on solutions through a Build/Test/Review cycle with customer Product Owner
  • Work with a Silverline Client Services Manager(CSM)  to manage a project to scope, budget and timeline expectations
  • With CSM, lead Initiation workshops and requirements refinement sessions to uncover customers’ digital marketing requirements
  • Document system requirements as requested
  • Ability to manage multiple projects simultaneously
  • Excellent time management skills

 Basic Requirements:

  • BA/BS degree or equivalent work experience. MBA is a plus
  • 5+ experience consulting with clients for Salesforce Marketing Cloud and/or Pardot platforms in senior technical or program management role. Experience with other Marketing Automation platforms a plus.
  • Strong Project Management and Facilitation Skills.
  • Understanding of Agile Best Practices
  • Understanding of Marketing Automation Best Practices
  • Familiarity with PMI processes and procedures

Desired Skills/Certifications:

  • Marketing Cloud and/or Pardot Certifications (Specialist or Consultant)
  • Salesforce Sales and Service Cloud Certifications a plus
  • Project Management Certification (PMP or similar) a plus
  • Very strong customer facing skills
  • Knowledge of Financial Services, Health & Life Sciences Industry, or Emerging Markets, preferred


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