Marketing Automation Solution Architect

Anywhere Delivery

Silverliners are passionate about what we do. We’re a diverse group of cloud professionals with the same goal: to create rewarding experiences through technology — and we have a good time while we’re at it! As a Salesforce Platinum Partner, Silverline combines Strategic Advisory, technical implementation services, and ongoing Managed Services to enable organizations to achieve maximum value with the Salesforce platform. Silverline is consistently recognized as one of the best places to work, among other accolades. Join us!

Role Overview

The Marketing Automation Solution Architect (MA SA) is a highly strategic role within a Salesforce Marketing Cloud engagement.  The MA SA is responsible for envisioning the overall solution design and roadmap for client’s Salesforce Marketing Cloud initiatives. 

Marketing Automation Solution Architects are particularly adept at engaging customer stakeholders to distill business requirements into a solution architecture and system design across marketing, sales, and technology platforms. In addition to envisioning and articulating solution design, the MA SA are responsible for leading all aspects of a project implementation, including build, test, training, and launch activities

Role Responsibilities to the Client

  • Engage customer stakeholders to understand desired business outcomes
  • Lead onsite client workshops and facilitate discovery activities
  • Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
  • Translate business requirements / user stories into an optimal solution design that is both scalable and maintainable by the client
  • Develop a trusted adviser relationship with the client
  • Provide technical consultation and training for clients on the Salesforce Market Cloud features and functionality for optimal benefit
  • Guide clients to shape marketing automation system design and strategy

Role Responsibilities to the Internal Project Team 

  • Owns the overall solution design
    • Provide SME guidance to team members as needed
  • Consults with the Marketing Cloud Technical Architect on technical design aspects
  • Delegates account configuration activities to MA TA.
  • Collaborates with Project Team manager in managing scope, timelines, and deliverables
  • Adheres to process methodology tasks and milestones 

Role Responsibilities to the Silverline Management

  • Demonstrate Silverline’s core values
  • Adheres to process methodology tasks and milestones
  • Provide constructive feedback on delivery processes and practices where applicable for continued process improvement

Technical Skills & Attributes

  • Expert with Marketing Cloud’s Email Studio, Automation Studio, Mobile Studio, Journey Builder, MC Connect, Audience Builder, and SQL Query builder
  • Expert with facilitating discovery and design workshops, as well as requirements gathering
  • Proficient with business modelling and process documentation
  • Proficient with database design
  • Understanding of AMPScript, HTML, XML, and JavaScript
  • Understanding of Marketing Cloud SOAP and REST APIs
  • Understanding of client-side web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery, Java
  • Experience with scoping and identifying new project work
  • Deep knowledge of Salesforce ecosystem
  • Familiarity with Content Management, POS/Commerce, or Web Analytics
  • Familiarity with security standards such as TLS, SSL, data encryption preferred

Soft Skills

  • Owns the room in client-facing activities
  • Highly consultative
  • Facilitates collaboration
  • Accountable to the project team in deadlines and deliverables
  • Adheres to Adaptive Methodology and associated processes
  • Defaults to over-communicating
  • Has a bias for action
  • Values teamwork
  • Maintains a positive attitude
  • Strong under pressure
  • Is personable
  • Strives to improve
  • Stays abreast of Salesforce technology landscape



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