Principal Product Marketer, Marketplace & Ecosystem

San Francisco Marketing

Airtable's mission is to empower human creativity by unlocking the power of software creation for everyone. Our customers use Airtable to create tailored solutions for their team to streamline inefficient processes, break down data silos, and unlock innovation. Over 170,000 of the world's leading organizations use Airtable to change the way they work.

With our new developer platform, beginning with custom blocks, we're redefining how our customers build apps with Airtable. We are excited to bring developers into our creator community and empower them to extend Airtable to solve compelling new use cases.

The marketing team at Airtable is hiring a Principal Product Marketer to define, execute, and own a platform go-to-market strategy from the ground up. This role is perfect for someone ready to take on the challenge of building out a program and creating a legacy. This role is an opportunity to leave an indelible mark on the history of Airtable and bring a developer ecosystem and app platform to market.

This role reports into the Head of Enterprise Product Marketing.

What you'll do

  • Develop product positioning and messaging informed by user research, market insights, and product understanding - especially related to developer-specific features (APIs, SDKs, developer tools, etc.)
  • Influence and guide the product roadmap by acting as the voice of sales, success, customer, and market.
  • Partner closely with our marketing, sales, success, and product leaders to set a vision and define a GTM strategy for driving platform adoption and marketplace health.
  • Lead and drive all marketplace-related launches.
  • Define the programs we need to succeed, including developer marketing.
  • Drive all platform-related enablement for our sales and success teams.
  • Work closely with customer marketing to create compelling stories featuring customers and partners.
  • Work closely with content and web teams to develop engaging assets including our developer website.
  • Be the spokesperson for our platform and develop relationships with key individuals in the wider software community.
  • Provide a platform lens on competitive intelligence.
  • Build a team and develop talent.

Who you are

  • You have experience working in developer marketing or related field.
  • You love to think deeply about challenging problems and use data or research when applicable.
  • You can quickly gather business requirements and market needs to craft a successful go-to-market strategy.
  • You are an excellent written and oral communicator.
  • You have well-developed leadership and management skills with the ability to excite and lead others.
  • You have 8+ years of experience working in product marketing, platform product marketing, technical marketing, developer marketing, or equivalent.
  • You're able to build trust with a sales organization.
  • B.S. or B.A. required

What we offer

  • Health care: we have you 100% covered (and your dependents 50% covered) with competitive medical, dental, and vision insurance. You'll also be eligible for a complimentary membership to One Medical Group.
  • Learning & Development: we offer a $2,000 per year stipend for your personal career development
  • Gym Membership: We’re proud to provide employees in our San Francisco and New York offices with complimentary gym memberships to Equinox, or up to $100/month reimbursement towards any other gym.
  • Catered lunches: We have high-quality catered lunches every day and well-stocked kitchens. We'll also reimburse you for any reasonable food expenses incurred while working.
  • Generous PTO, sick leave, and parental leave

About Airtable

Airtable is working on the next computer revolution: one where anyone – even without technical training – can create customized applications that fit their needs, build more interconnected teams, and take part in a growing community of people who share what they create. Founded in 2013 and headquartered in San Francisco, Airtable powers teams at more than 200,000 organizations around the world. Our recent Series D funding round, which included Thrive Capital, Coatue, and Benchmark, doubled our total investment to more than $350 million. And we're just getting started.


Airtable works like a spreadsheet but gives you the power of a database to organize anything.

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