Product Marketing Lead, Filecoin

Remote Product Management
Protocol Labs is looking for a developer-centric product marketing leader that loves to work with a variety of stakeholders across the entire product lifecycle, including product creation, development, and post-launch adoption. The person in this role will also play a key part in both architecting and helping grow our Product Marketing team.

Product Marketing at Protocol Labs
Though much of our core focus centers around low-level internet protocol software, deep product thinking and marketing to our target audiences play a key role in our success. Product Marketing works in a highly cross-functional manner, collaborating closely with Engineering, Research, Business Development, Support, and the broader open source community. This team is being formed for the first time and has a wide mandate to communicate and celebrate our technology: ranging from low-level software protocols to our community’s suite of growing end-user applications and developer tools.

In Product Marketing at Protocol Labs, you will…

  • Deeply understand how to scope and execute marketing strategies needed to reach different user segments, who are often technical
  • Create compelling narratives for our products that showcase their current features, performance, and vast future potential
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
  • Develop product positioning and messaging informed by user research, market insights, and product understanding. Work closely with a range of cross-functional teams including our CEO, product managers, engineers, and researchers
  • Track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • You may be a fit for this role if you…

  • Have a passion for technology
  • Get energy from frequently interviewing users and deeply understanding what they care about most
  • Can synthesize complex technology and concepts into product communication for a broad audience including developers, media, non-technical users, and industry experts
  • Pride yourself on your excellent oral and written communication skills
  • Have created multimedia marketing campaigns that synthesize complex content into actionable how-tos
  • Have successfully built technical marketing strategies and teams from the ground up
  • Thrive working cross-functionally alongside a diverse set of technical stakeholders
  • Are a self-starter and enjoy creating order out of ambiguity, frequently evolving needs, and priorities
  • Excel at managing internal and external teams to accomplish broad-ranging outcomes
  • Bonus points:

  • Demonstrated success as a product spokesperson on a national or global level
  • Previous experience with press and media
  • Experience and interest in blockchain technology and distributed systems
  • Experience with open source communities and projects
  • Experience with distributed organizations
  • Background in software engineering

  • Protocol

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