Protocol Labs is looking for a developer-centric product marketing leader that loves to work with a variety of stakeholders across the entire product lifecycle, including product creation, development, and post-launch adoption. The person in this role will also play a key part in both architecting and helping grow our Product Marketing team.
Product Marketing at Protocol Labs
Though much of our core focus centers around low-level internet protocol software, deep product thinking and marketing to our target audiences play a key role in our success. Product Marketing works in a highly cross-functional manner, collaborating closely with Engineering, Research, Business Development, Support, and the broader open source community. This team is being formed for the first time and has a wide mandate to communicate and celebrate our technology: ranging from low-level software protocols to our community’s suite of growing end-user applications and developer tools.
In Product Marketing at Protocol Labs, you will…Deeply understand how to scope and execute marketing strategies needed to reach different user segments, who are often technicalCreate compelling narratives for our products that showcase their current features, performance, and vast future potentialAdvocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategyDevelop product positioning and messaging informed by user research, market insights, and product understanding. Work closely with a range of cross-functional teams including our CEO, product managers, engineers, and researchersTrack the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
You may be a fit for this role if you…Have a passion for technologyGet energy from frequently interviewing users and deeply understanding what they care about mostCan synthesize complex technology and concepts into product communication for a broad audience including developers, media, non-technical users, and industry expertsPride yourself on your excellent oral and written communication skillsHave created multimedia marketing campaigns that synthesize complex content into actionable how-tosHave successfully built technical marketing strategies and teams from the ground upThrive working cross-functionally alongside a diverse set of technical stakeholdersAre a self-starter and enjoy creating order out of ambiguity, frequently evolving needs, and prioritiesExcel at managing internal and external teams to accomplish broad-ranging outcomes
Bonus points:Demonstrated success as a product spokesperson on a national or global levelPrevious experience with press and mediaExperience and interest in blockchain technology and distributed systemsExperience with open source communities and projectsExperience with distributed organizationsBackground in software engineering