Product Marketing Manager - Enterprise Product Marketing

Remote - US / Canada Marketing

GitHub, the home for all developers, is looking for a strategic and collaborative creative leader to join us as a key member of our fast-paced and growing marketing team. You’ll oversee marketing support for our growing channel and technology partner communities focusing on high value programs intended to help partners grow their business and revenue with GitHub.

In this role, you’ll bring your experience understanding various partner business models to shape programs and campaigns that support the goals of GitHub and it’s partners. Through partnering with our Channel Sales Team and Business Development organization you will define the strategic goals and quarterly OKRs for our partner ecosystems and align efforts to drive key results and outcomes. In addition you will also align with complimentary partner ecosystems to increase program value and scale partner reach and engagement.

As Director of Partner Marketing you will report to the Director of Enterprise Product Marketing. You partner and collaborate with peers across Sales, Channel Sales, Product Marketing, Demand Marketing and Global Field Marketing. You will work with Marketing and Sales Ops to define core measurements and understand the efficacy of programs to optimize results over time.

Responsibilities:

Increase new logo acquisition and ARR through GitHub and Microsoft Channel Partners

  • Build programs to activate channel partner sales around high-value GitHub SKUs including through partner campaigns, MDF, events and incentives
  • Support growth of measurably qualified partner channel through effective readiness offerings and transparent measurement to ensure high quality customer engagements
  • Increase value of GitHub partner relationship and expand GitHub reach capacity through expansion of GitHub certified customer offerings including services 
  • Establish appropriate breadth partner management engines and accelerate partner momentum to advanced program tiers

Grow community of third party technology partners

  • Increase GitHub messaging delivery through Tier One managed technology partners through focused co-marketing initiatives and campaigns
  • Establish engagement tiers with clearly defined pathway to advancement for partners
  • Measure and adjust programmatic offerings to grow engagement as measured by through partner campaign uptake and integrations with new APIs and services at launch 
  • Support breadth technology partner engagement through scalable co-marketing programs

Build and maintain industry leading partner engagement engine

  • Launch partner recruit site and gated partner engagement portal
  • Measure and grow partner consumption of assets in portal and execution of partner lead campaigns
  • Develop and execute partner communications plan and ensure partner representation across all GitHub lead GTM activities

Requirements:

  • Proven experience in program development and partner engagement programs 
  • 10+ years of relevant work in technology marketing and business development
  • Deep understanding of partner business models and the ability to build aligned programs to drive partner affinity and business growth
  • Ability to succeed and embody a growth mindset in a deadline-oriented, fast-paced environment with frequently changing priorities
  • Exceptional written and oral communication skills
  • Strong attention to detail plus the ability to quickly adapt to changing requirements and opportunities
  • Strong familiarity with GitHub: our product and our community

Who We Are:

GitHub is the developer company. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

Leadership Principles:

Customer Obsessed - Trust by Default - Ship to Learn - Own the Outcome - Growth Mindset - Global Product, Global Team - Anything is Possible - Practice Kindness

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where many Hubbers work, snack, and create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here: https://github.com/about/careers/remote

We are also committed to keeping Hubbers healthy, motivated, focused and creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Please note that benefits vary by country. If you have any questions, please don't hesitate to ask your Talent Partner.

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Github

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GitHub brings together the world’s largest community of developers to discover, share, and build better software.


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