Regional Marketing Manager - Japan

Tokyo, Japan Field Marketing-425

The Japan Regional Marketing Manager is responsible for executing strategic programs with cross functional teams to create demand within Japan. Working closely with the Japan Country Manager, the APAC regional Marketing Team and the broader Go-to-Market team, you will align to the Regional GTM plan to drive execution of regional field events, programs and campaigns; and work with our partners to drive business value. 

Serving as one of the primary contacts for the marketing function in Japan, this role will generate awareness and create demand using a variety of  marketing vehicles and tactics including, but not limited to tradeshows/conferences, professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars.

The primary objective of this role is to

  • Create localized programs to address the Japanese Market
  • Move accounts through the sales pipeline
  • Accelerate the sales cycle for prospects and customers through the execution of marketing programs
  • Ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.

Roles and Responsibilities

  • Primary liaison between Field Sales, broader Go-to-Market (GTM) and Product Marketing teams
  • Run and Manage Japanese Social Media Accounts
  • Assist in the review and translation of content
  • Build localized content and campaigns
  • Develop new localized customer reference content
  • Be the primary contact to manage all localized elements of the Japanese website build
  • Manage Digital, PR and Event agencies
  • Communicate feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively
  • Plan, create and execute all marketing activities for the regions and report results
  • Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team 
  • Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the regions
  • Share best-practices across the regions
  • Collaborate with the broader Partner Team (Channel & ISV) to support Local partner programs
  • Travel up to 30%

Desired Skills & Experience

  • 7+ years Marketing Experience with complex B2B enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
  • Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
  • Aid in aligning and educating the field with a strong partnership with Inside Sales to monitor and improve the lead to conversion flow process 
  • Experience working with teams and programs leveraging the Sirius Decisions Demand Funnel and Campaign Framework
  • Initiative, a sense of urgency, ability to multi-task, and a "can do"attitude
  • Strong analytical skills and a passion for enabling Sales Teams
  • Exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
  • Strong working knowledge of Salesforce and Marketo
  • Leverage third-party research to stay ahead of industry trends related to demand generation, buying intent and multi-channel marketing
  • Enthusiasm for challenges and strong work ethic
  • Budget Management Skills
  • Strong Verbal and Written Communication Skills
  • Bachelor’s degree in Marketing, or equivalent area of study

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.


Okta, Inc. is a publicly traded identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into modern applica...

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