Senior Customer Campaign Marketing Manager – Demand Generation

San Francisco Demand Gen-420

As part of the demand generation team, you’ll be leading a team and helping drive pipeline through implementation of successful customer cross-sell programs and you’ll personally focus on NPIs (new product introductions). A successful candidate will have strong knowledge of marketing campaign best practices and all digital channels. A natural inclination to measure the effectiveness of marketing activities, strong project management skills, attention to detail and the ability to continually innovate and track many moving parts is a must. You’ll be responsible for leading a team that builds customer cross-sell campaign strategies aligned to specific target audience segments, personas, and executing on your plans to deliver predictable pipeline results. This is a highly cross-functional role that will align and support our Product Marketing team, sales organization, Content Marketing team, Web Marketing team, and other business units across the organization.


  • 6+ years of marketing experience
  • Bachelor’s Degree; Marketing preferred   
  • Past people management experience  
  • A breadth and depth experience in strategically developing a campaign plan and executing integrated, ROI-driven marketing and pipeline generation programs, utilizing all digital channels.
  • A deep understanding of the customer lifecycle to build out cross-sell programs that hit the customer at the right time.
  • A track record of effectively prioritizing and managing multiple projects simultaneously
  • Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
  • Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
  • Proficiency in Excel and PowerPoint.
  • Ability to hit the ground running and thrives in a dynamic, fast-paced, environment where you may have to wear multiple hats.
  • Exceptional communication skills, both written and verbal
  • Organization and time management skills, rigor, attention to details
  • Love what you do!


What You'll Do

  • Team Management and Growth:
    • Manage the customer campaigns cross-sell team and help them with strategy, processes, and career development
  • Build strategies for:
    • Global customer cross-sell integrated NPI campaign strategies aligned to specific target audience segments to build and accelerate pipeline across our customer install base.
  • Align on strategy, integrated plans, and motions with:
    • Product marketing and business objectives
    • International and global marketing functions
    • Corporate content, brand, and PR teams
    • Sales enablement and sales teams to drive results
  • Develop, create, and execute with global operational functions:
    • Assets such as white papers, videos, datasheets, and more.
    • Targeted email marketing campaigns and online ads to increase cross-sell pipeline in our customer base.
    • Live and on-demand webinars, from promotions to post-event follow-up.
    • Direct mail campaigns to targeted personas.
  • Measure results by:
    • Driving the demand gen presence in our NPI process and launching successful awareness and demand generation activities.
    • Ensuring leads generated from campaigns are loaded and routed correctly to sales.
    • Providing detailed and transparent reporting on all aspects of our customer install base pipeline generation activities including: conversion, opportunity creation, etc.
    • Analyzing results, spot trends, re-prioritize and refine processes as needed to garner desired results.

Okta is an Equal Opportunity Employer.



Okta, Inc. is a publicly traded identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into modern applica...

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