Senior Manager, Marketing Operations

San Francisco, New York, US Remote Marketing

Heap is seeking a Senior Manager of Marketing Operations that will play a critical role in the company’s growth strategy. In this role, you will be responsible for developing a strategy for a world-class marketing operations function, optimize deployment, and develop analytics to provide insights and trends for data-driven planning. You will partner closely with Sales, Marketing, IT, and Finance to continue the evolution of the technology stack, business processes, program execution, database management, and web/digital analytics to support the company’s fast growth plan. 

About you: 

You are a collaborative leader with a proven track record in using data, technology, and processes to drive business growth. You’re in your comfort zone as a strategic thinker with an eye for detail, are analytically motivated, have proven ability to build cross-departmental alignment to achieve goals, and have the business acumen to translate data-driven decisions into actionable enhancements to fuel sales growth. You are comfortable operating both as a strategic driver as well as a capable executor of programs.

 Key Responsibilities:

  • Define the Marketing Operations tools and systems that enables intelligent decisions using data to accelerate acquisition / pipeline growth and improve team performance
  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of a high-growth global marketing department
  • Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing
  • Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders
  • Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation
  • Administer Heap’s Marketo instance partnering with Marketing, RevOps, Finance and Sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale
  • Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data
  • Partner with core marketing and sales team to refine and improve Demand gen processes and metrics using data insights and feedback (e.g. lead scoring, service-level agreements, workflows, lead sourced/influenced ratios)
  • Manage and deliver all web initiatives and site enhancements including new designs, website functionality, A/B testing, architecture, and technical components of WordPress
  • Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention
  • Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance
  • Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return of activities and investments

Qualifications:

  • 7+ years of experience in a Marketing Operations role, ideally at a SaaS company
  • 4+ years in B2B marketing
  • Proven deep understanding of marketing technology, including acting as MAP admin for 3+ years
  • Extensive experience with Salesforce.com,Marketing Automation solutions (Marketo preferred), and Google Analytics (G-Suite). Deep understanding of how to optimize the infrastructure, workflows, and analytics
  • Strong analytics experience with analytics and data analysis (BI tools - Tableau, Looker, SQL skills)
  • Experience working closely with senior executives to tackle challenging business problems; Ability to credibly and compellingly present and debate recommendations with senior leadership
  • Demonstrated experience designing an innovative marketing technology stack
  • Experience owning and developing marketing dashboards, taking action based on it, and explaining takeaways (including corrective action)
  • HTML, CSS and relevant development expertise